He shows how people express themselves, both privately and publicly. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence how attractive women receive exponentially more interview requests and why you must have haters to be hot. Data scientists have become the new demographers. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. For centuries, we've relied on polling or small-scale lab experiments to study human behavior. In Dataclysm, Christian Rudder uses it to show us who we truly are. A New York Times Bestseller An audacious, irreverent investigation of human behavior-and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need.
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